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Warwick
| The Warwick Difference Neither Warwick´s policy of continuous product development, nor the investment in new machinery and technology which it entails, detracts from the spirit of hand craftsmanship. Correct selection and working of woods remain vital factors in determining the sound. WARWICK differs from other bass manufactures in buying all its wood in complete rough logs or planks - none is obtained precut. This means more work, but ensures complete control over the wood used and the finished look of the instrument. The wood selected is stored for three to five years, and dried in Warwick´s own kilns to reduce moisture to the optimum level - a process which requires experience and patience. While WARWICK makes greater use of modern technology than any of its rivals, it does so only where the result will be a better instrument (and a more satisfied musician). The benefits are clear: It relieves humans of the mundane repetitive tasks, delegating them to machines. This reduces the risk of inaccuracy, at the same time increasing job satisfaction. The result is an increase in the quality and consistency of the instruments leaving the factory. Mechanization permits manufacture on a scale - determined only by demand - unattainable by independent luthiers. With higher output, WARWICK is not restricted to standard guitar parts, but can invest in the development of parts better suited to the special demands of basses and bass players. WARWICK can offer a uniquely ergonomic, integrally designed instrument, costing no more than basses heavily reliant on standard parts and outdated technology. |